About The Jool

The Jool Story

We are a full service jewelry company motivated to innovate and iterate on the jewelry exerperience

The Jool’s digital platform was built to help people navigate an often intimidating jewelry buying process. It’s often overwhelming for first time buyers and we looked to cut out some of the noise to simplify the.

OUR REDONDO BEACH, CA LOCATION opened in July of 2024. We brought the same spirit of ease, expertise and outside the box thinking to our first brick and mortar shop. Complete with Jewelry Bar, we are a full service jewelry shop offering repairs, custom work and appraisals.

The Jool Promise

Trust

We know how important this purchase is to you. We will tell you the truth and are always on your side.

Quality

We guarantee the quality of our craftsmanship. All of our diamonds come IGI or GIA certified.

Price

We will always guide you towards the most cost efficient design and materials without losing quality.

Solving a common dilemma...

If you're anything like many of our friends and clients, you're ready to propose or buy that special person a new piece of jewelry and find yourself in the following scenario: